Recently-launched esports infrastructure company Vindex has established a partnership with Canadian cinema company IMAX.
Founded by MLG co-founders Mike Sepso and Sundance DiGiovanni, Vindex will create esports events and exclusive content to be shown in IMAX cinemas on a global scale.
It’s expected that multiple events across numerous titles will be broadcast in IMAX cinemas globally through the newly-launched Vindex Studios division. The partnership is expected to kick things off in the first half of the year, according to Variety.
Mike Sepso, CEO of Vindex discussed the deal in a release: “The Esports industry has never before had access to the massive reach and unmatched technology of the IMAX platform. Partnering with IMAX enables us to provide esports fans a remarkable experience – live esports on the largest, highest-quality screens in the world for the first time. We will focus on creating incredible experiences for fans by combining our deep relationships with esports leagues and game-publisher partners with our track record of producing some of the most watched events in esports history.”
IMAX is reported to operate in 81 countries with over 1,500 screens. While this is its first foray into esports, the likes of ODEON and Vue have proven that there’s an interest for a crossover between esports and cinema.
Rich Gelfond, CEO of IMAX also commented on the partnership: “Coming off our biggest year ever at the box office, it’s clear that audiences around the world see Imax as a go-to destination for fandom, community and the most immersive entertainment experiences. We’ve long seen the opportunity to bring the explosive world of esports to our platform and we’re excited to work with proven innovators like Mike, Sundance and the Vindex team to create entirely new experiences for fans worldwide.”
Source:esportsinsider