BIG and Red Bull expand partnership
German organization BIG has expanded its deal with energy drink brand Red Bull to cover its League of Legends team. The multi-year deal now includes the organization’s team which competes…
Nerd Street Gamers with Rothman Orthopaedic Institute
Philadelphia-based Nerd Street Gamers has joined forces with the Rothman Orthopaedic Institute to promote and encourage healthy habits in gaming and esports. The partnership is being launched alongside the Overwatch…
FACEIT reportedly discontinuing ECS in favour of B Site
Tournament organiser FACEIT will discontinue ECS in favour of producing a league code-named “B Site,” according to a report from DBLTAP. If true, this development concludes eight seasons of the…
Gen.G Tigers of Shanghai unveiled for NBA 2K League
Global organisation Gen.G has unveiled the brand identity of its NBA 2K League franchise, the Gen.G Tigers of Shanghai. The newly-launched team is the first NBA 2K League franchise to…
Belgian League cooks up sponsorship from Burger King
Riot Games and 4Entertainment‘s Belgian League has found its third sponsor in the form of fast food chain Burger King. Burger King will sponsor the newly-launched national league for, at…
Esports Betting in 2019: Bookmaker LOOT.BET’s Rating
LOOT.BET, a leading esports-dedicated betting operator, enjoyed an incredible 2019 – a year that saw the remarkable growth of esports continue unabated. To give fascinating insight into the past 12…
Nerd Street Gamers joins forces with PlayVS for high school esports
Philadelphia-based Nerd Street Gamers has established a partnership with high school esports platform PlayVS. As part of the deal, Nerd Street Gamers has been named the broadcast partner of the…
Alienware returns as sponsor of LEC for 2020
Dell subsidiary Alienware will return as a sponsor of Riot Games‘ European competition LEC for the 2020 season. In January last year, it was reported that Alienware entered a multi-year…
Dutch League finds first sponsor in OMEN by HP
Riot Games and 4Entertainment have announced Dutch League‘s first sponsor in computer gaming brand OMEN by HP. Along with its sponsorship of the Belgian League, OMEN by HP is now…
Esports Stadium Arlington enters partnership with U.S. Marine Corps
Esports Stadium Arlington has established a partnership with the United Stated Marine Corps (USMC). As part of the deal, high school and college students that receive an A-grade on their…