It’s official, Real Madrid and Electronic Arts, extend their alliance oriented towards video games and together they will continue to give emotions to fans.
As reported on their respective official websites, the two companies renewed their collaboration.
Under the agreements, Real and EA will continue to offer innovation and entertainment to all fans of EA SPORTS FIFA.
In recent years, the collaboration has seen the two companies as protagonists on multiple fronts and different players of the Spanish team, have been represented on the covers of the game:
Zinedine Zidane, Cristiano Ronaldo, Eden Hazard, Roberto Carlos and Karim Benzema just to name a few
With this renewal, Real Madrid continues to be one of the most chosen clubs in FIFA history.
“Strategic partnerships like this one with Real Madrid are crucial to our vision of growing the love of sport and, in this case, football around the world.
Real Madrid is one of the most successful clubs in the world…
and we look forward to delivering the most authentic, innovative and interactive Real Madrid FIFA experience for fans in the years to come”,
said Nick Wlodyka, VP General Manager of EA SPORTS FIFA.
Emilio Butragueño, Director of Institutional Relations at Real Madrid, said:
“This renewal allows us to extend Real Madrid’s reach around the world through the success of the FIFA franchise.
We have a shared vision of delivering a unique experience and this partnership…
… will allow us to offer innovative ways to entertain existing fans and attract new ones”.
EA SPORTS FIFA 20 for consoles and PC is the most played game in the history of the franchise:
It has achieved an audience growth of 260% compared to the previous year.
Other details about this partnership will be made official shortly and will certainly improve the results achieved so far by the game